Advertisement for hats and caps sold by John Perring, 85 Strand, London.
Published / Created:
London : T.C. Savill, printer, 107, St. Martin's Lane, between 1834-1845.
Physical Description:
1 sheet : illustration ; 28 x 23 cm
Collection:
Rare Books and Manuscripts
Copyright Status:
Public Domain
Related Content:
View a selection of digital images in the Yale Center for British Art's online catalogue
https://collections.britishart.yale.edu/catalog/orbis:13302187
Classification:
Books
Notes:
The top of the sheet illustrates Perring's most novel form of advertising: a cabriolet, drawn by a single horse, in which the typical passenger compartment of the carriage is replaced by a giant hat touting Perring's business. The novelty is described in Thomas Carlyle's Past and present (1843): "The Hatter in the Strand of London, instead of making better felt-hats than another, mounts a huge lath-and-plaster Hat, seven-feet high, upon wheels; sends a man to drive it through the streets; hoping to be saved thereby. He has not attempted to make better hats, as he was appointed by the Universe to do, and as with this ingenuity of his he could very probably have done; but his whole industry is turned to persuade us that he has made such!"
Subject Terms:
Perring, John. | Hatters -- Great Britain. | Millinery -- Great Britain. | Hats -- Great Britain -- 19th century. | Clothing and dress -- Great Britain -- 19th century. | Clothing trade -- Great Britain -- 19th century.
