Yale Center for British Art

Creator:
Sparrow, Walter Shaw, 1862-1940
Title:
Advertising and British art : an introduction to a vast subject /, by Walter Shaw Sparrow ; with thirty-six illustrations in colour, a hundred and twenty-one half-tone prints and twenty-seven line blocks in the text.
Published / Created:
London : John Lane, The Bodley Head Limited, Vigo Street W., 1924.

London ; and Beccles : Made and printed in Great Britain by William Clowes and Sons, Limited, 1924.
Physical Description:
[3], vi-xvii, [1], 189, [1], 6 pages, [96] pages of plates : color illustrations ; 29 cm
Holdings:
Rare Books and Manuscripts
NC1807.G7 S62 1924+ Oversize
Yale Center for British Art, Gift of Henry S. Hacker, Yale BA 1965

Reference Library
NC1807 G7 S62 (LC)+ Oversize
Copyright Status:
Copyright Not Evaluated
Classification:
Books
Notes:
Date of publication and printer's information from title page verso.

"Illustrations printed by Edmund Evans, Ltd., London, E."--Title page verso.

Includes index.

Publisher's advertisements: 6 pages at end.

Includes work by Gerald Spencer Pryse, Frank Newbould, Edward McKnight Kauffer, Fred Taylor, Frank Brangwyn, and many others.

BAC: British Art Center copy bound in publisher's original quarter tan buckram with decorated paper covered boards.
Contents:
Foreword -- Prefatory. Custom versus improvement -- Ideas, principles, and methods. Varieties of advertising ; Reform and its foes ; Designers and their clients ; What is a poster? -- Art and life in posters and press drawings. Sports, games, and country life ; Steamship hotels and the sea ; The seaside ; Posters and the home: pure landscapes ; Architecture and advertising ; Figure subjects -- and finale -- Appendix: The reform movement in advertising: a selection of artists and their principal clients alphabetical lists. The underground railways, London, 1913-1924 ; The London & North-Eastern Railway, 1922-1924 ; The London, Midland & Scottish Railway, 1924 ; The Southern Railway ; The L.C.C. Tramways ; Shipping companies and travel agencies ; A selection of other advertisers with the artists who have aided them.
Subject Terms:
Posters -- England. | Art and industry. | Advertising layout and typography. | Commercial art -- England. | Advertising -- Great Britain.
Form/Genre:
Photomechanical prints -- 1924. | Publisher's advertisements.
Contributors:
Brangwyn, Frank, Sir, 1867–1956, illustrator. | Kauffer, E. McKnight (Edward McKnight), 1890–1954, illustrator. | Newbould, Frank, 1887–1951, illustrator. | Pryse, Gerald Spencer, 1881–1956, illustrator. | Taylor, Fred, illustrator. | Lane, John, 1854–1925, publisher. | William Clowes and Sons, printer.