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In artist's hand, in orange, bottom right corner of image: "Susanna Bott". In blue type, beneath image: "Walking ["W" in red"] is for all the year round. The Londoner has his Heath at | Hampstead on his doorstep. Or he can go farther afield to explore his | choice among the twenty rambles described in detail in London Transport's revised | Country Walks First Series [italics]. With an Ordance Survey map for each walk, it costs 5/- | from any London Transport Enquiry Office, at Underground station ticket offices | or from the Publicity Officer, Griffith House, 280 Marylebone Road, N.W.1" In tiny blue type, beneath, left: "261-398M-2700"; right: "The Baynard Press".

Lettered, lower center: "WALKING is for all the year round. The Londoner has his Heath at Hampstead on his doorstep. Or he can go farther afield to explore his choice among the twenty rambles described in detail in London Transport's revised Country Walks First Series. With an Ordnance Survey map for each walk, it costs 5/- from any London Transport Enquiry Office, at Underground station ticket offices or from the Publicity Officer, Griffith House, 280 Marylebone Road, N.W.I."

In orange, bottom right corner of image: "Susanna Bolt".